By Shernay WilliamsWord in Black “History has already shown us that pulling our dollars hits harder than any speech, any march, any protest ever could,” says content creator Ashley B, in an Instagram video. She’s part of a growing coalition of community organizers, pastors and political engagement groups calling for a mass boycott ahead of […]
Tag: Target
Rebuilding from the belly of the whale: A blueprint to disrupt our collective pain and invest in West Baltimore
Janet Allen is president of Heritage Crossing Resident Association. This week, she speaks on the weight of systemic neglect on the Black community in West Baltimore.
Pastor Jamal Bryant launches digital protest of Dollar General
Pastor Jamal Bryant has launched an electronic protest of Dollar General, calling attention to the company’s practices in Black communities. Bryant says the chain contributes to health disparities and food insecurity. Rather than call for a full boycott, he is urging a digital protest to demand change without harming those who rely on the store.
Consumers demand keeps ESG and equity alive despite political shifts
Despite political rollbacks, experts say environmental, social and governance (ESG) remain vital for long-term success in business.
Cracker Barrel bends to White backlash as Target ignores Black demands
The Rev. Dr. Jamal Bryant is known for highlighting racial equity issues in corporate America. Now, he’s speaking out about how quickly Cracker Barrel reversed its logo change for White customers, compared to Target’s refusal to reinstate DEI initiatives despite months of sustained pressure from the Black community. He continues to lead a nationwide boycott and calls for accountability from the retailer.
Rev. Bryant urges Black Church to spark a moral revival, confront White supremacy on March anniversary
At Metropolitan AME Church in Washington, D.C., clergy and community members marked the 62nd anniversary of the March on Washington with prayer, reflection, and a fiery sermon from the Rev. Jamal Bryant. Bryant urged the Black Church to confront White supremacy, embrace protest over silence, and lead a renewed movement for justice.
Target CEO to step down amid company struggles
Boycott leader doubts leadership change will address DEI concerns By Anne D’InnocenzioAP Business Writer NEW YORK (AP) — Target named an insider as its next chief executive officer Aug. 20, a decision that comes as the discount retailer tries to reverse a persistent sales malaise and to revive its reputation as the place to go […]
Target under fire after private diversity meeting with Black Caucus goes public
Target is facing growing backlash and declining sales as a national boycott continues, intensified by a private meeting with the Congressional Black Caucus going public. The CBC and Black leaders condemned Target’s rollback of diversity efforts, while the company’s CEO downplayed the boycott’s impact amid sharp drops in revenue and market value.
Shoppers grapple with supporting retailers as they scale back equity, diversity and inclusion efforts
By Megan SaylesAFRO Staff Writermsayles@afro.com As Juneteenth approaches, Black consumers are increasingly split on whether to support major retailers like Walmart and Target— companies that have faced growing scrutiny for scaling back their diversity, inclusion and equity efforts. Amid calls for store boycotts from leaders such as Rev. Dr. Jamal Bryant, of Georgia’s New Birth […]
Rev. Jamal Bryant: Target is canceled. Dollar General’s next
On the fifth anniversary of George Floyd’s murder, faith leaders held prayer vigils outside Target stores to protest the company’s retreat from its racial equity commitments, leading Rev. Jamal Bryant to announce a full cancellation of the retailer. Calling it the most successful Black boycott since Montgomery, Bryant said the movement has cost Target $1 billion in valuation and is now turning its focus to holding Dollar General accountable for failing Black communities.
Rev. Bryant and the Black Press won’t let Target off the hook
Rev. Jamal Bryant is calling for the continuation of a nationwide boycott against Target after the retailer scaled back its racial equity programs, urging sustained economic pressure to secure lasting change. Black leaders, including the NNPA’s Dr. Benjamin F. Chavis Jr., insist that any corporate accountability must include robust support for Black-owned media and community investment.
Tariffs raise concerns for essential goods shortage
The 47th president’s tariffs are expected to drive up prices and create shortages of essential goods, disproportionately impacting Black Americans, as supply chains falter and imported necessities become scarce.

