Posted inNational News

Cracker Barrel bends to White backlash as Target ignores Black demands

The Rev. Dr. Jamal Bryant is known for highlighting racial equity issues in corporate America. Now, he’s speaking out about how quickly Cracker Barrel reversed its logo change for White customers, compared to Target’s refusal to reinstate DEI initiatives despite months of sustained pressure from the Black community. He continues to lead a nationwide boycott and calls for accountability from the retailer.

Posted inReligion

Rev. Bryant urges Black Church to spark a moral revival, confront White supremacy on March anniversary

At Metropolitan AME Church in Washington, D.C., clergy and community members marked the 62nd anniversary of the March on Washington with prayer, reflection, and a fiery sermon from the Rev. Jamal Bryant. Bryant urged the Black Church to confront White supremacy, embrace protest over silence, and lead a renewed movement for justice.

Posted inBUSINESS

Shoppers grapple with supporting retailers as they scale back equity, diversity and inclusion efforts

By Megan SaylesAFRO Staff Writermsayles@afro.com As Juneteenth approaches, Black consumers are increasingly split on whether to support major retailers like Walmart and Target— companies that have faced growing scrutiny for scaling back their diversity, inclusion and equity efforts.  Amid calls for store boycotts from leaders such as Rev. Dr. Jamal Bryant, of Georgia’s New Birth […]

Posted inWord In Black

Rev. Jamal Bryant: Target is canceled. Dollar General’s next

On the fifth anniversary of George Floyd’s murder, faith leaders held prayer vigils outside Target stores to protest the company’s retreat from its racial equity commitments, leading Rev. Jamal Bryant to announce a full cancellation of the retailer. Calling it the most successful Black boycott since Montgomery, Bryant said the movement has cost Target $1 billion in valuation and is now turning its focus to holding Dollar General accountable for failing Black communities.

Posted inBUSINESS

Rev. Bryant and the Black Press won’t let Target off the hook

Rev. Jamal Bryant is calling for the continuation of a nationwide boycott against Target after the retailer scaled back its racial equity programs, urging sustained economic pressure to secure lasting change. Black leaders, including the NNPA’s Dr. Benjamin F. Chavis Jr., insist that any corporate accountability must include robust support for Black-owned media and community investment.

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